Our journey from Ludhiana

Born from passion.

One idea on a drive home from the office. Anirudh and Heena started Lishq Jewels in Ludhiana for one simple reason: a love for jewellery, and the joy of helping you feel beautiful.

Anirudh and Heena together outdoors, with a lake and pine forest behind them
Chapter one - Ludhiana

It started as just an idea

There was no big plan, no announcement. Just an idea that showed up on an ordinary drive from the office to home in Ludhiana, and refused to leave. What if we could create jewellery that makes every woman feel beautiful? The thought followed us all the way home.

Anirudh and Heena together on an evening out
Chapter two

From a thought to a decision

We talked about it. Then we talked about it some more. Jewellery had always been something we loved, not only for how it looks, but for how it makes a woman stand a little taller. Somewhere between the questions and the maybes, the idea became a decision.

Anirudh and Heena standing together by a bougainvillea in a sunny courtyard
Chapter three

Built on passion

Lishq Jewels is about passion: for choosing a piece that feels exactly right, and for that small moment when someone puts it on and smiles at the mirror. Anirudh and Heena started it for that moment, and every piece we choose is meant to give it to you.

Anirudh and Heena on a lively street lit up by evening lights
Chapter four

Shine that stays

Our tagline is also our promise to ourselves: to build something that lasts, and to bring you pieces that keep making you feel your best, today and on the day you reach for them again.

Anirudh and Heena smiling together, Heena in a pale blue dupatta and Anirudh in a brown suit
Chapter five

And now, it is your turn

Today, Lishq Jewels is still being written, from Ludhiana, one order at a time. You are part of the story now. Every order, every message and every smile makes us want to do more. Thank you for being here.

About us

Elegant, affordable jewellery for every occasion.

LISHQ JEWELS is your destination for elegant and affordable artificial jewellery for every occasion. Explore our collection of stylish earrings, beautiful necklaces, and statement rings, thoughtfully selected to complement your everyday style and special moments. Whether you're dressing up for a celebration or adding a touch of elegance to your daily look, discover jewellery that reflects your personality. Shop online at LISHQ JEWELS and enjoy convenient shopping across India.

The people behind Lishq

Meet Anirudh and Heena

Anirudh, founder of Lishq Jewels

Anirudh

Founder

Co-founder of Lishq Jewels, building a brand in Ludhiana where every piece is chosen with care.

Heena, founder of Lishq Jewels

Heena

Founder

Started Lishq Jewels with a love for jewellery and a wish to make you feel beautiful.

Your chapter starts here.

Find the piece that makes you feel like yourself, only brighter.